The Parade is located right in the heart of Swindon town centre and offers shoppers the very best choice of major brand names and exclusive independent stores.

Gateway to Swindon town centre

Completely pedestrianised, its location adjacent to the main central bus station and public transport stops on Fleming Way means that The Parade is the main gateway for thousands of people everyday visiting the town centre.

It has five major car parks with five minutes walking distance and has become the preferred choice for a number of key brands and stores in Swindon including, Tesco, H&M, TUI, Costa,Wilko and Footasylum amongst many others.

Growing Swindon

Strategically situated at the heart of the M4 corridor, Swindon is Wiltshire’s largest town and principal economic centre, and has been identified as one of Europe’s fastest growing business locations.

The catalysts for this growth have been its excellent infrastructure and communications which have established the town as an important corporate headquarters location for some sixty American, European and Far Eastern companies inclucing Intel, Nationwide, nPower and Zurich, as well being a key distribution point for the West and South West regions.

Switch On To Swindon

Swindon is a great place in which to live, work, invest in and visit; Switch on to Swindon is a place marketing campaign designed to highlight these strengths. The campaign will celebrate Swindon’s hidden gems and symbols of change. By showing people, both inside and outside of Swindon, just how positive doing business and living here can be, we will ensure Swindon’s strong economy continues to grow.

The Switch on to Swindon story book is available to download here along with infographics showing why Swindon is such an attractive investment proposition here.